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The 3 Primary Forms of Corporate Communication
1. Marketing Marketing is the overall process of communicating and delivering products to a target audience through the marketing mix of product, price, place and promotion. Promotion is a combination of communication activities that include advertising and public relations. Deciding on what resources to apply to each of these promotion areas is a result of…
Read MoreThe Importance of Innovation
Consumer expectations drive the amount of innovation in the market. Customers are used to products that continually improve and make their life easier. Modern consumers are more informed and have more options in terms of what they buy and who they buy it from. Essentially, customers won’t accept mediocrity because they know they can always…
Read MoreThe Importance of Imagination
While most people don’t consider business a creative industry, imagination is just as important in business as in other fields. The best entrepreneurs look beyond the obvious to generate good ideas, then work and strategize to make them profitable. Imagination is one of the most important things a business owner can have, and the benefits…
Read MoreHow to Use QR Codes for Business
QR codes, or quick response codes, are 2d readable barcodes originally designed by Denso Corp. in 1994 to help Japanese auto-makers track car parts. Today, QR codes are an innovative way to enhance the customer relationship for any business. Scanning a QR code with an Internet enabled smartphone can provide access to videos, websites, social…
Read MoreThe Importance of Integration
It’s a constant concern for just about anyone running a business. Whether you’re a huge fast-moving consumer goods conglomerate or a one-man home-based office, the question always is: “How can I keep my business going?” Integration, in a marketing sense, takes into account (at least as much as possible) every single possible imaginable way you…
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