Uncategorized
Is Your Architecture Firm Using Social Media Effectively?
You’ve jumped on the opportunity to bring your firm online, but are you making the most of your digital space? Making the move to social media can be an intimidating pursuit, and the pressure gets heavier as more questions arise. Your architecture firm has a lot to offer, and you should be showcasing your work…
Read MoreThe Importance of Audio in Company Videos
Videos are an extremely valuable component in your company’s marketing strategy, and video marketing is growing fast. According to a report by Demand Metrics 93 percent of study participants believe video is better than other forms of content marketing. Another study conducted by HubSpot found almost three-quarters of consumers prefer video to text. When done…
Read MoreMake a Company More Personal with Video
Video adds a level of communication that other forms of media simply can’t achieve. When you’re trying to communicate your brand, product, or idea, video can make a company more personal, making your potential customer feel more connected with your brand. If you’re trying to introduce your brand on an intimate level, perhaps the best…
Read MoreWhat Is a Secure Website?
When your website goes live, having a modern design, eye-catching images, and well-written copy will all be essential. At the same time, you can’t afford to overlook web security. Having a secure website for your small business will go a long way in making your company’s image more professional while improving the experience of your…
Read MoreConverting Warm Leads into Sales
When it comes to online marketing, warm leads are extremely valuable. Whether it be through a referral, a new follower on social media, or a subscriber on your weekly newsletter, someone expressing interest in your business is an extraordinary feat. However, generating a warm lead is only half the battle. Now that you’ve gained their…
Read MoreUniMedia Intern Intel: Taylor
Taylor is originally from Gastonia, North Carolina, and joined UniMedia for the summer to learn more about marketing. According to Taylor, “I decided to join UniMedia because I wanted to further my learning. There is so much value in watching professionals create campaigns and content. The best way to learn is to jump right in!”…
Read MoreThe Value of Having a Chat Function on Your Website
People have always appreciated fast customer service, but in today’s market, people demand it. Immediate customer service can be quite challenging for companies to deliver, especially for those that aren’t large enough to employ an internal or external call center. One of the best solutions for speeding up your customer service is using a chat…
Read MoreHow Brand Evolution Helps a Business Grow
Why must a brand evolve? Simple. Brands that don’t continue to change will, in time, become extinct. As your business matures, so should your brand. A logo that never changes can make customers feel like the company is out of touch. But, an update to your logo can tell your audience that your company is…
Read MoreHow Publishing a Book Can Lead to More Business
Books mean big business Many businesses can benefit from publishing a book that shares information and expertise with the marketplace. For a business leader, writing a nonfiction book to introduce your ideas, your company, and its offerings to the world can be among the best uses of your marketing resources. When a nonfiction business book…
Read MoreWhy Integrated Marketing is Essential for Small Businesses
Integrated marketing is essential to business owners because they can not afford to misspend or waste money on a single isolated marketing effort. It may be tempting to focus on one aspect of marketing – a new website, a direct mail campaign, radio ads or as a manufacturer, simply letting your partners market for you.…
Read More