What Is a Secure Website?

Find out the many reasons why having a secure website is so important. Learn more here.

When your website goes live, having a modern design, eye-catching images, and well-written copy will all be essential. At the same time, you can’t afford to overlook web security. Having a secure website for your small business will go a long way in making your company’s image more professional while improving the experience of your…

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Converting Warm Leads into Sales

The marketing experts at UniMedia offer advice on converting warm leads into sales.

When it comes to online marketing, warm leads are extremely valuable. Whether it be through a referral, a new follower on social media, or a subscriber on your weekly newsletter, someone expressing interest in your business is an extraordinary feat. However, generating a warm lead is only half the battle. Now that you’ve gained their…

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UniMedia Intern Intel: Taylor

Taylor is originally from Gastonia, North Carolina, and joined UniMedia for the summer to learn more about marketing. According to Taylor, “I decided to join UniMedia because I wanted to further my learning. There is so much value in watching professionals create campaigns and content. The best way to learn is to jump right in!”…

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The Value of Having a Chat Function on Your Website

website-chat

People have always appreciated fast customer service, but in today’s market, people demand it. Immediate customer service can be quite challenging for companies to deliver, especially for those that aren’t large enough to employ an internal or external call center. One of the best solutions for speeding up your customer service is using a chat…

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How Publishing a Book Can Lead to More Business

publishing-a-book

Books mean big business Many businesses can benefit from publishing a book that shares information and expertise with the marketplace.  For a business leader, writing a nonfiction book to introduce your ideas, your company, and its offerings to the world can be among the best uses of your marketing resources. When a nonfiction business book…

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Why Integrated Marketing is Essential for Small Businesses

What-is-integrated-marketing

Integrated marketing is essential to business owners because they can not afford to misspend or waste money on a single isolated marketing effort. It may be tempting to focus on one aspect of marketing – a new website, a direct mail campaign, radio ads or as a manufacturer, simply letting your partners market for you.…

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The 3 Primary Forms of Corporate Communication

Here are the three primary forms of corporate communication.

1. Marketing Marketing is the overall process of communicating and delivering products to a target audience through the marketing mix of product, price, place and promotion. Promotion is a combination of communication activities that include advertising and public relations. Deciding on what resources to apply to each of these promotion areas is a result of…

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The Importance of Innovation

Innovation-in-business

Consumer expectations drive the amount of innovation in the market. Customers are used to products that continually improve and make their life easier. Modern consumers are more informed and have more options in terms of what they buy and who they buy it from. Essentially, customers won’t accept mediocrity because they know they can always…

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The Importance of Imagination

Importance of imagination is important in any business.

While most people don’t consider business a creative industry, imagination is just as important in business as in other fields. The best entrepreneurs look beyond the obvious to generate good ideas, then work and strategize to make them profitable. Imagination is one of the most important things a business owner can have, and the benefits…

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