Social Media Archives - Page 2 of 2

Creating Social Media Content that Starts a Conversation

Find out how to create the best social media content that starts a conversation.

When looking at all of the statistics on how huge social media has become in our society, and when seeing all of the different ways to promote your business with social media, it can be easy to view it simply as a route of exposure. However, if you’re going to get the most out of…

How to Effectively Use Instagram for Marketing

Social media’s power for promoting your business isn’t going away any time soon. By putting in the work and strategizing well, you can build your following and engagement and essentially earn free exposure to the masses. Social media is also a huge platform for running paid ads that can reach users and grow your sales.…

Using LinkedIn to Promote Your Business and Yourself

LinkedIn is the major business-focused social media platform, but it is often overshadowed by Facebook, Instagram, and Twitter, even when it comes to business owners. However, LinkedIn is a powerful platform to use in the pursuit of growing your business. Here are some of the best ways to leverage this social media platform for your…

Are Celebrities Really the Best Influencers for Your Business?

Influencer marketing is a great way to reach new audiences

Ten years ago, if your business was one of the companies to land Shaq as your next endorser, you would’ve thought that your marketing had reached its peak. Flash forward to today, and the social media revolution has dramatically transformed people’s understanding of how influencer marketing works. As you look for ways to build brand…

Using LinkedIn to Increase Prospects

Use LinkedIn to increase prospects for your business.

At some point, you’ve probably used LinkedIn to look for jobs or advance your career in some fashion. LinkedIn is hands down the largest online network geared toward job-searching, professional development, and recruiting. However, too many business owners picture LinkedIn as simply being the default social media site for people looking for jobs, making it…

5 Ways Facebook ‘Likes’ Help Businesses

Here is why Facebook likes are beneficial to your business.

According to data from Facebook analytics firm PageLever, most of your fans don’t see your content. In fact, their data shows that an average of only 7.49% of fans see your posts daily. That means that, unless you’re posting amazing content, only about 7 of each 100 fans will actually see what you post. You…