SEO
Blogging and Google Rankings: How One Helps the Other
In the old days, competition between businesses happened through print or broadcast, or on street corner signs. But now it’s all about getting the best position on Google. And if you’re looking to improve your position on the search engine results page (SERP), it’s time to look into how blogging improves SEO. Include Better Keywords…
Read MoreWhy You Should Audit Your Website
Building a website for your business takes a lot of hard work and money if done properly. The last thing you want to do is drop the ball and let it fall apart because you are not staying up-to-date on technological advancements. Much like changing the oil in your car, even the best websites require…
Read MoreIs Your Company Optimized for Voice Search?
If you’ve made the time and effort to include search engine optimization (SEO) in your company’s website, you’re one step closer to gaining additional web traffic. But if you have a good understanding of SEO, you also know it is always evolving, and so should your website. Of all the ways SEO has changed over…
Read MoreCreating a Successful Pay-Per-Click Campaign
While using well-thought-out SEO strategies is a great way to organically boost your search engine rankings, it’s often worth it to use paid ads to send your messaging straight to the top. When you use Google Ads to launch a pay-per-click (PPC) campaign, you can see immediate results as users who are interested in what…
Read MoreDon’t Leave Images Out of Your SEO Plan
As you create your website and add more content, you should have an SEO plan in place to draw more organic traffic to your website. If you’re doing keyword research, linking your pages to each other, and consistently posing quality content, you’re already on the right track. However, you shouldn’t stop there. As the digital…
Read MoreReaching Your Target Audience with Google Adwords
When you go to search for anything you are interested in, odds are you didn’t even think of opening up any search engines than Google. The incredible search volume Google obtains on a daily basis makes it a platform you can’t ignore. And one of the most lucrative ways to use Google to help your…
Read MoreWhat is Local Search Engine Optimization (SEO)?
Your website could be perfectly organized, have engaging visuals, and function seamlessly, but is it optimized for web users to find it? If you’re a small business and you want people in the area you’re based in to find your website, you will need to implement local search engine optimization (SEO) strategies. The good news…
Read MoreGetting Started in Search Engine Optimization (SEO)
Buyer Personas While buyer personas may not sound like they pertain to non-profits because you aren’t selling anything, they are just as important to you as they are to a for-profit business. In the case of non-profits, they could technically be called donor personas, but the same rules apply. If you don’t know who…
Read MoreSearch Engine Optimization Explained
When you run a business, driving traffic to your website can help you experience growth as customers learn what you do and see that you are an expert in your field or offer a superior product. Many businesses set up paid ad campaigns using Google AdWords, where a banner is displayed at the top of…
Read MoreHow to Use Blogging to Bury Your Competitors
Having an online presence as a business continues to grow in importance, and the internet is becoming more crowded every day with content from competing companies. This cutthroat atmosphere means that more than ever, you need an intentional content strategy to bury your competition and push yourself towards the top. One of the most effective…
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