Why Architects Should Use Email Marketing
Email marketing is a must, plain and simple. Every business should be utilizing this resource to stay top-of-mind with their leads. The architecture industry is no exception, and perhaps may be one of the better fits for the marketing tool. As the world has moved (practically) completely online, how do you network and where do…
Read MoreWriting Effective Email Subject Lines
Email subject lines are the, well, subject of some heated debates among email marketers. For such a small amount of text, email subject lines carry a lot of weight when it comes to how effective your marketing emails will be. One of the main struggles marketers face is getting people to actually open their emails…
Read MoreWhat Are Email Workflows?
When it comes to creating new customers out of your leads, sometimes you just have to go with the flow. In particular, you should consider adding an email workflow to your marketing strategy to nurture your current leads to the point where they are ready to become a customer. Why Start Email Workflows? You likely…
Read MoreWriting the Perfect Email Newsletter
If you’re aiming for more conversions through your email marketing strategy, you’ll want to make email newsletters a consistent practice. Rather than bluntly being a promotion to buy a product or subscribe to a service, newsletters offer a storytelling format that is more enjoyable to readers. Nailing your email newsletter strategy depends on putting the…
Read MoreTips for Email Marketing Success
In the hunt for exceptional ROI, email marketing campaigns are a highly effective tool. Rather than having to consistently follow up with your leads by phone, you can show up directly in people’s email inboxes. This sort of direct messaging marketing channel has the potential to achieve great results when done correctly. Have a Goal…
Read MoreThe Importance of Calls to Action
Through your marketing channels, you’ve caught people’s attention, built an awareness of your brand, and established some level of trust. Now, it’s time to get your potential customers to take action on based on your messages. For this to happen, you need to master the art of creating compelling calls to action (CTAs). What Is…
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