Are Celebrities Really the Best Influencers for Your Business?

Influencer marketing is a great way to reach new audiences

Ten years ago, if your business was one of the companies to land Shaq as your next endorser, you would’ve thought that your marketing had reached its peak. Flash forward to today, and the social media revolution has dramatically transformed people’s understanding of how influencer marketing works. As you look for ways to build brand…

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UniMedia Intern Intel: Taylor

Taylor is originally from Gastonia, North Carolina, and joined UniMedia for the summer to learn more about marketing. According to Taylor, “I decided to join UniMedia because I wanted to further my learning. There is so much value in watching professionals create campaigns and content. The best way to learn is to jump right in!”…

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How to Use Blogging to Bury Your Competitors

How-blogging-will-help-your-business

Having an online presence as a business continues to grow in importance, and the internet is becoming more crowded every day with content from competing companies. This cutthroat atmosphere means that more than ever, you need an intentional content strategy to bury your competition and push yourself towards the top. One of the most effective…

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