Posts by rguerzon
7 Surprising Facts about Corporate Videos
Looking for an incredibly effective way to market your product? Make a video. Wondering if it’s really that simple? Yes, it is! Producing a quality video takes work, but the end result is worth the time and money. These quick facts about corporate videos show how effective video marketing can be. Let’s start our facts…Read More
Top 3 Questions to Ask a Corporate Video Company
If you’re searching for the right fit for a corporate video company, you’ll likely have a lot of questions. It’s always important to think of any outside creative entity as a team you’re interviewing. The conversation may be more casual (and more fun) than a job interview, but finding the match for you means you’ll…Read More
Bad Company Videos and How They Could Be Better
In our world of social media, companies are constantly looking for new ways to market their products—and using videos as an advertising tool is one of the best ways to do it. According to Forbes, video posts get 1200% more shares than either an image or text! That’s a staggering statistic, and one companies should…Read More
How to Engage Prospects with Videos
All salespeople are familiar with standard marketing techniques: email blasts, cold calls, online ads – the list is extensive. But have you ever considered video prospecting? Creating a personalized video for each of your sales leads may sound like it takes time you don’t have, but the payoff makes this investment worth it. Learning how…Read More
Video Terms to Know for Corporate Videos
Understanding terminology for corporate videos can seem like a daunting task. You want to know how to best work with your agency and not feel like an outsider. There is certainly a long list of lingo to familiarize yourself with, but that doesn’t mean it can’t be done. UniMedia wants to always be as transparent…Read More
What Is the Purpose of a Company Video?
Digital storytelling is an effective way for companies to use the power of stories to articulate their vision. We live in a digital age where we have a constant stream of information begging for our attention. Therefore, it’s essential for companies to communicate their narrative in an engaging way that leverages both digital channels and…Read More
Should Your Company Videos Be Funny?
We’ve all heard that laughter is the best medicine, but when it comes to crafting the perfect, eye-catching corporate video, is incorporating humor really the best solution? Why You Should Make Your Company Video Funny A witty video can help set your content apart from the crowd. Funny videos are also highly shareable content; your…Read More
What Is Room Tone, and Does My Company Video Need It?
We’ve all heard the saying “read the room”; take in the vibe, understand what’s going on around you, and act accordingly. But have you ever thought about hearing the room? Room tone is an important definition you should familiarize yourself with if you’re looking into producing a company video. Unless you’re a professional, it’s not…Read More
Three of the Best Corporate Video Examples
How do we love corporate videos? Let us count the ways. A corporate video is essential for every business out there, no matter the industry or size, to get their vision from their heart into a viewer’s hands. An excellent corporate video should be one of three things (or all three if you think you…Read More
The Importance of Audio in Company Videos
Videos are an extremely valuable component in your company’s marketing strategy, and video marketing is growing fast. According to a report by Demand Metrics 93 percent of study participants believe video is better than other forms of content marketing. Another study conducted by HubSpot found almost three-quarters of consumers prefer video to text. When done…Read More