Naming Your New Business

naming your business is the first step to being successful

You’ve got big ambitions for your new company, a solid business model laid out, and values to guide you along the way. But, what should you call yourself? The most important element of your company’s branding will also be one of the first decisions you make: what you will name your business. Using a Name…

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Designing a Homepage that Really Works

It is important to take into consideration the overall design of your homepage

It’s hard to overstate the importance of first impressions. You experience this every day when you meet new people, and the same is just as true, if not truer, for businesses. About 91% of customers who have a bad first experience with a company will never return, and you only have one shot to make…

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Writing and Distributing a Press Release for Your Business

Press releases, when done right, can really help your business. Read more from the experts at UniMedia.

Alert the media! Big things are happening in your business. You’re making moves, innovating like crazy, and achieving success, and the people need to know. How is this going to happen exactly? One great way is to write and distribute a press release. What Is a Press Release? When a significant development happens within a…

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The Importance of Community Involvement for Your Company

Learn about the benefits of getting involved in your community

Your business is more than just a product or service. Your company is a part of the community wherever your services are represented. By establishing yourself with community involvement, you will create a brand far stronger than just what you have to offer consumers. Plus, you’ll find serving your community is a deeply fulfilling way…

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Using Promotions to Attract Customers to Your Small Business

Using promotions will definitely garner attention from new customers and continue to bring the old ones too.

For a small business without a huge marketing budget, sales promotions can be one of the best ways to attract new customers to your business. In theory, a sales promotion sounds simple: Take a service or product you offer, come up with a creative way to discount it, get new customers, and make more money.…

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The Best Social Media Networks for Growing Your Business

If you're looking to use social media for your small business, some platforms are better than others

By now, you should be aware of just how important it is to have a presence on social media for growing your business. But where should you be focusing your attention? While each social media platform shares similarities, they each exist and thrive separately from each other because they each offer unique experiences. This also…

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4 Plug-ins to Add to Your WordPress Website Today

it's important to know which wordpress plug-ins are useful to you

There are thousands of plug-ins you can add to your WordPress website. It may be beneficial to add dozens of them in the long-run, but the process of narrowing down the most beneficial ones depends on your business and your budget. However, these four plug-ins are pretty universally helpful and don’t require a huge budget…

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What to Look For When Hiring a Marketing Agency for Your Business

Here's what you should look for when hiring a marketing agency for your company.

No matter what stage of growth your company is in, hiring a marketing agency will allow you to put your marketing goals in the hands of a creative team of professionals. Whether or not you have your own marketing department, hiring a marketing firm will always have its advantages. Here’s what to look for when…

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4 Companies Killing It With Their Marketing

These four companies have figured out the ways to take over their marketing and create a brand identity

When global brands create viral marketing campaigns, it’s not a surprise. They have expensive, top-tier agencies or an entire marketing team working around the clock to come up with innovative or attention-grabbing ideas. However, some of the brands we recognize today made it to “household-name” status by investing their limited resources on marketing. A huge…

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Top 6 Tips for Small Business Facebook Marketing

Facebook marketing for a small business doesn't have to be hard. Here are some tips

For years, Facebook has been a dominant force in the world of marketing, and having a presence on Facebook continues to be a valuable asset to any small business marketing strategy. If you use Facebook strategically, you reach your audience effectively, make your brand known, and create warm leads. Here’s how to make the most…

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