Posts by interns
Top 10 Ways to Get More Home Remodeling Leads
Generating home remodeling leads can be tough – especially as the industry gets more competitive. In the past five years, the home remodeling industry has grown by 5.1% – there are currently 524,387 home remodeling businesses in the U.S. With so many companies open for business, how do you make your company stand out and…
Read MoreMarketing a Home Services Business During a Recession
Regardless of the economy, marketing a home services business can be challenging. During a recession, when consumer spending is low, inflation is high, and the dollar doesn’t stretch as far, it can be an even harder task. However, marketing a home services business during a recession isn’t impossible and there can be profitable growth opportunities…
Read MoreTop 5 Things Your Small Business Website Needs
Owning your own business can be both exciting and challenging. Knowing how to develop, grow, and manage your online presence can be one of the tougher aspects, but it doesn’t have to be. Of course, you can hire a company to build your website for you, but establishing your digital mark can be as simple…
Read MoreWebsite Design for Architects
As an architect, it’s essential to have a well-designed professional website as a part of your architecture firm’s marketing strategy. Your site serves as much more than a static page with contact information; it has the potential to represent your brand. Understanding website design for architects can take your business to the next level. You…
Read MoreIs Your Architecture Firm Using Social Media Effectively?
You’ve jumped on the opportunity to bring your firm online, but are you making the most of your digital space? Making the move to social media can be an intimidating pursuit, and the pressure gets heavier as more questions arise. Your architecture firm has a lot to offer, and you should be showcasing your work…
Read MoreWhy Architects Should Use Email Marketing
Email marketing is a must, plain and simple. Every business should be utilizing this resource to stay top-of-mind with their leads. The architecture industry is no exception, and perhaps may be one of the better fits for the marketing tool. As the world has moved (practically) completely online, how do you network and where do…
Read MoreThe Difference Between Earned Media, Owned Media, and Paid Media
Making use of different forms of media allows businesses of all sizes to capture the attention of their audience and effectively promote what they have to offer. Media can be broken down into three categories: earned media, owned media, and paid media. Creating the most effective marketing strategy for your company depends on understanding what…
Read MoreWays to Improve Your Google My Business Profile
While there are plenty of rewards to be gained by investing in paid ads, there are also plenty of free marketing platforms you can take advantage of, including Google My Business (GMB). This tool allows you to create a profile for your business to increase its visibility and improve search rankings. Here are some ways…
Read MoreHow to Create a Facebook Page for Your Business
It’s time to tap into the massive audience that’s on Facebook. With over 2.5 billion monthly users, this iconic social media platform is considered an essential marketing tool for millions of businesses worldwide. So if you’re ready to jump into the mix, here’s how to create your Facebook page for your business. Sign Up You’ll…
Read MoreMedia Buying for Your Business
Reaching all of the potential customers you can means getting your ads and messaging to where the people are. And while people are definitely on their phones and computers more than ever, they’re also still in front of the TV and out and about. With so many pairs of eyes and ears you can reach…
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