Top 5 Things Your Small Business Website Needs

small business website

Owning your own business can be both exciting and challenging. Knowing how to develop, grow, and manage your online presence can be one of the tougher aspects, but it doesn’t have to be. Of course, you can hire a company to build your website for you, but establishing your digital mark can be as simple…

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Website Design for Architects

web design for architects

As an architect, it’s essential to have a well-designed professional website as a part of your architecture firm’s marketing strategy. Your site serves as much more than a static page with contact information; it has the potential to represent your brand. Understanding website design for architects can take your business to the next level. You…

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Is Your Architecture Firm Using Social Media Effectively?

social media for architects

You’ve jumped on the opportunity to bring your firm online, but are you making the most of your digital space? Making the move to social media can be an intimidating pursuit, and the pressure gets heavier as more questions arise. Your architecture firm has a lot to offer, and you should be showcasing your work…

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Why Architects Should Use Email Marketing

Email marketing is a must, plain and simple. Every business should be utilizing this resource to stay top-of-mind with their leads. The architecture industry is no exception, and perhaps may be one of the better fits for the marketing tool. As the world has moved (practically) completely online, how do you network and where do…

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The Difference Between Earned Media, Owned Media, and Paid Media

earned, owned, and paid media

Making use of different forms of media allows businesses of all sizes to capture the attention of their audience and effectively promote what they have to offer. Media can be broken down into three categories: earned media, owned media, and paid media. Creating the most effective marketing strategy for your company depends on understanding what…

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Ways to Improve Your Google My Business Profile

Here are some tips on how to improve your google my business page.

While there are plenty of rewards to be gained by investing in paid ads, there are also plenty of free marketing platforms you can take advantage of, including Google My Business (GMB). This tool allows you to create a profile for your business to increase its visibility and improve search rankings. Here are some ways…

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How to Create a Facebook Page for Your Business

Learn how to create a Facebook page for your business.

It’s time to tap into the massive audience that’s on Facebook. With over 2.5 billion monthly users, this iconic social media platform is considered an essential marketing tool for millions of businesses worldwide. So if you’re ready to jump into the mix, here’s how to create your Facebook page for your business. Sign Up You’ll…

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Media Buying for Your Business

Read more about media buying and why it is so important for the success of your business.

Reaching all of the potential customers you can means getting your ads and messaging to where the people are. And while people are definitely on their phones and computers more than ever, they’re also still in front of the TV and out and about. With so many pairs of eyes and ears you can reach…

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Is Peer to Peer Marketing Right for Your Business

Learn more about peer to peer marketing from UniMedia Digital.

If you’re feeling influencer fatigue setting in, you’re not alone. While influencer marketing is still a prominent and effective tool for business, the cost has gone from offering a free product sample in exchange for a post to forking over the kind of money you’d expect to pay for a spot on primetime television. One…

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How to Write a Blog

Learn why it is essential to write a blog as a business owner.

It’s time for your audience to see just how much of a thought leader your business is in your industry and to gain more traffic on your website. Starting a blog will create a strong bridge between you and your potential customers, but only if your content is strategically authored. By planning blog topics and…

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