6 Mistakes People Make When Creating Videos for Their Website
In today’s marketing landscape, video is the way to many consumers’ hearts. But simply deciding to add video marketing to your strategy isn’t going to bring a fresh wave of revenue to your business. The internet is filled with poorly-made marketing videos that render little to no results. Here are some common video marketing mistakes you should avoid when creating your content.
Making Videos Look Inconsistent
Creating videos is one of the strongest ways you can build your brand. Because of this, you want to maintain a consistent visual style and rhythm to your videos. This will obviously be refined over the years as your company grows and evolves, but by staying consistent, you can make a lasting impression on your viewers.
Stuffing Videos with Information
While video is a great medium for providing lots of information in a short amount of time, you shouldn’t overdo it. Even if your videos serve an informational purpose, they shouldn’t be so long that the viewer gets bored and clicks away. If you want to cover multiple topics using videos, split them up into a series of shorter pieces people can watch separately.
Not Having a Strategy Is a Common Video Mistake
Videos shouldn’t be made just for the sake of having them on your website or sharing them on social media. Don’t go into video production without a strategy. Think of the information, messaging, and aspect of your brand you want to include in your videos and determine how each video fills a void in your marketing.
Forgetting to Include a Call to Action
While it’s important to be creative and focus on producing a quality video people will enjoy viewing, don’t forget to include an effective call to action (CTA). Whether it’s text that pops up on the screen or a line in the script, a CTA will point viewers in the right direction for becoming a customer.
Forgetting About SEO
Search engines continue to prioritize videos more and more, making video production vital to your SEO strategy. But while general search engines like Google are certainly valuable platforms to target with your videos, many people forget Youtube is actually the second largest search engine simply due to the massive volume of video searches. When you upload a video to Youtube, don’t forget to include tags, a keyword-rich description, and a title that will earn search traffic.
If you are posting video directly on your website, you will most likely be able to assign an SEO title and meta description, or at the very least, alt image text, to each video, increasing its search value. You can include a transcription of each one to have the written content count toward SEO as well.
Not Investing in Professional Video Production
One of the most common mistakes small businesses make when approaching their video marketing strategy is not wanting to invest in quality video production. Anyone can instantly spot a poorly made video, and low production value will have people quickly looking elsewhere for something better.
Even if they do stick around, the poor quality may still be distracting and take away from the message you want to convey. To make the most of your video marketing strategy, choose a professional video production agency with examples of quality videos that have yielded positive results and growth for their clients.